What is Ken Block’s hoonitruck?
Ken Block’s Hoonitruck, a heavily modified 1977 Ford F-150 used in the late rally driver and viral-video star’s Gymkhana series, was up for grabs at Barrett-Jackson’s annual Scottsdale, Arizona, collector car auction, which started on Jan. We can’t put a number on the amount of car enthusiasts that were inspired by Ken Block and Hoonigan, but we can put a SOLD price on this custom 1977 Ford F-150 known as Hoonitruck. It crossed the block for $990,000 at the 2025 Barrett Jackson Scottsdale Auction.The second of four Ken Block vehicles to receive a “Hooni-” nickname—a signature of his one-of-a-kind customs—the “Hoonitruck” was built for use in Gymkhana TEN. The inspiration came from Block’s father’s F-150, in which Block learned to drive.Based on a 1977 Ford F-150, Block’s Hoonitruck is powered by a custom-tuned Ford Performance V6 EcoBoost engine lifted directly out of the Ford Racing Ford GT Le Mans development program.
What happened to Ken Block and Hoonigan?
After selling his ownership of DC Shoes, Block shifted his business focus to Hoonigan Industries, an apparel brand for auto enthusiasts. He was the co-owner and Head Hoonigan In Charge (HHIC) at the company before his death in a snowmobile accident in January 2023. Ken Block, founder of Hoonigan Racing and DC Shoes, died in a snowmobile crash Ken Block, an action sports legend who also co-founded Hoonigan Racing, died on Monday at age 55 after his snowmobile fell backwards on a steep slope.
How much did the hoonitruck cost at auction?
Yet another piece of Ken Block’s Hoonigan empire was auctioned off over the weekend, with the motorsport icon’s highly modified 1977 Ford F-150 “Hoonitruck” selling for a handsome $990,000 including fees at the Barrett-Jackson Scottsdale 2025 Auction. Ken Block’s Legendary Hoonitruck Sells for $900k at Barrett Jackson. WAS trying to take my BD Broly back to sell it for a higher price.