Are Audi in financial trouble?
Financial performance after nine months Operating profit reached 1,555 (2024: 2,088) million euros. Overall, the Audi Group achieved an operating margin of 3. The result was impacted by US tariffs, Audi’s restructuring measures, and provisions related to CO₂ compliance. Over the past two years, Audi has lost nearly 30% of its sales volume, equating to 16,172 fewer quarterly units sold compared to 2023. For the average dealer, that means about 17 fewer monthly new vehicle sales, leaving Audi rooftops averaging just 42 new vehicles per month—far behind BMW and Mercedes-Benz.Deliveries at a glance – strong growth for Audi e-models Intense competition and challenging conditions had a negative impact on the deliveries. In total, the Audi brand delivered 1,175,765 vehicles from January to September 2025, a moderate decline of 4.Factors Influencing Audi’s Depreciation Being a luxury brand, Audis are often leased, leading to a high number of used Audis entering the market after lease periods end. This influx results in an increased supply against a relatively low demand for luxury cars, further pushing down the resale prices.
Is Audi still luxury?
Audi is one of today’s most successful luxury brands, having effectively leveraged its minimalist styling and Quattro all-wheel-drive system into a compelling image of modernity and innovation. In summary, Audi stands out over BMW for buyers who prioritize luxury, comfort, advanced standard features, all-weather safety, and long-term value.Audi is highly competitive in the luxury small car and luxury electric SUV classes. Mercedes sets the bar high when it comes to interior luxury. It also produces more competitive entries than Audi in most classes. Most shoppers are better off with a Mercedes-Benz than an Audi.In the United States, the Audi Q5 reigns supreme as the best-selling Audi SUV, consistently admired for its blend of performance, style, and functionality. With its state-of-the-art technology and elegant design, it’s no wonder the Q5 dominates the market.The cost of maintenance and repairs can be high, as luxury vehicles use high-quality, expensive parts and may require specialized service. Additionally, older Audi models may not have the same warranty protections as new cars, leading to potentially higher out-of-pocket costs for unexpected repairs.Conclusion. While Tesla offers an innovative electric experience, Audi combines modern technology, outstanding performance, and luxurious comfort, making it the superior choice for discerning drivers.
Why is Audi closing?
Audi has joined BMW and Volvo in the decision to restructure its dealership network across South Africa due to the shrinking premium market and changes in buyer preferences. Audi cited a fierce market environment and intensified international competition as reasons for the sales fall. The EV transition exposed their hesitation.Audi has announced that it will be discontinuing the A7 and S7 models starting with the 2026 model year.Audi’s decision is said to be due precisely to its collaboration with SAIC, in recognition of its valuable support for the development of future electric cars that – according to previews – will be nine by 2030.
Which Audis hold their value best?
Certain Audi models are renowned for their ability to retain value better than others. The Audi RS3, for instance, is a top performer, holding 59. This high-performance vehicle combines speed with luxury, making it a popular choice in areas like mandarin and ponte vedra beach. J. D. Power: Recent dependability studies frequently show BMW ranking higher among luxury brands, with fewer problems per 100 vehicles after three years of ownership, while Audi has at times trailed within the luxury segment.The cost of maintenance and repairs can be high, as luxury vehicles use high-quality, expensive parts and may require specialized service. Additionally, older Audi models may not have the same warranty protections as new cars, leading to potentially higher out-of-pocket costs for unexpected repairs.Reliability Ranking Among the luxury brands, Audi comes in dead last, with more than double the number of problems as Lexus.