Why is Lamborghini not in F1?
Lamborghini isn’t in F1 because it doesn’t fit their business strategy or VW Group’s brand “lane assignments. The cost/complexity of modern hybrid F1 power units is massive, road-relevance is limited for a V12 hybrid supercar maker, and the Group already designated other brands (Audi/Porsche) for F1. Why don’t Lamborghini, Pagani, Koenigsegg or any other super car manufacturer have a Formula 1 team? The other answers are correct: F1 is an expensive race, and not all manufacturers can enter it because, in general, the prizes are not worth the investment.
Are Porsche joining F1?
The intention was to reach an engine and team partnership, based on equal footing but the negotiations never came to fruition. In March 2023, Porsche announced that they will not be joining Formula 1 in 2026. Porsche then proposed getting a stake in Aston Martin for an investment there, but the British car company instead partnered with Honda — which didn’t ask for any share. Ultimately, Porsche was left without any partners and Formula 1 became out of reach.